Journal

Traditional watch is better than smart watch.

Traditional watch is better than smart watch.

Traditional watch is better than smart watch.

The debut of Apple watch has caused a threat to the traditional watch industry. In fact, many people are wondering whether the smart watch is going to replace the traditional watch.

First, we need to look at the target audience. For tech savvy consumers, who love to make their lives more productive or interesting by strapping the gadget onto their wrists, it is merely an extension of the digital self, which will probably annoy them in the long run. That is because they already have a smart phone. The smart watch can be convenient but it cannot provide more functions than a smartphone. So even smart watch with 18k gold case will not last more than a few years because it will become obsolete as technology advances.  Historically, every launch of a new smartphone will result in the drop of demand for the previous versions.  After all, a smart watch is merely an electronic device.

A traditional watch keeps thing simple. It is a timepiece, which may include other functions like date, alarm or chronograph. What’s more important is that people loves the craft in making traditional watch.  The art of Horology is what people love and respect. It has the human touch that for many generations, traditional watch is considered a consistent, timeless gift to celebrate a milestone in their lives whether it’s for weddings or anniversaries. Most importantly, the function of the traditional watch will never be restricted by technology. The more complicated the movements, the higher the demand for these watches as they are viewed as collector’s items. 

If you need fashion accessories for your wrist, buy a smart watch. Otherwise, find a traditional watch that will suit your personality.