Like dressing in bubble-wrap, we are so involved in the routine of our own lives that we don’t notice the people around us. Eyes on our phones, we spend our time focusing in the digital world, rather than noticing at who the people around us are.
The idea behind our campaign MY MYKU MY LIFE is to remind us that we have a purpose in our lives. For this campaign, we have chosen a range of individualists from all walks of life, who are confident and independent, pursuing their own unique lifestyle. We don’t want to present you with a picture-perfect campaign of people that no one can identify with, but real people like you and me.
You don't have to be the next Steve Jobs when pursuing your dreams. The most important thing is that you need to be happy and passionate about it. You don't need to change the world. As long as you take action to change for the better; that’s a good reason for you to get up and make it happen. Be patient, it may take time. Taking baby steps and making that change is better than no change at all.
We are fortunate to get to know and interact with some of our customers. They inspire us by who they are and what they do. They are individuals who know what they want and who are passionate in pursuing their dreams. We love that. It inspires us. That’s why we created this campaign to share those stories with you.
Are you a go-getter, pursuing your dream? Feel free to reach out to us. We would love to hear from you. 👋🏼